Case StudiesDecember 28, 2023 • 6 min read

Small Business, Big Impact: How Local Kraków Businesses Are Seeing 300% Better Results

Real stories from local businesses using QRKey vs traditional advertising. The results speak for themselves.

The Small Business Advertising Crisis

Walk down any street in Kraków and you'll see them – family-owned restaurants, boutique shops, local services that have been serving the community for decades. These businesses are the heart of Polish neighborhoods, but they're facing an unprecedented challenge: how to reach customers in an increasingly digital world.

Traditional advertising methods are failing small businesses:

  • Google Ads: Minimum 2,000 PLN/month for meaningful reach, 1.9% conversion rate
  • Facebook Ads: Declining organic reach, complex targeting, high competition
  • Print Media: Expensive, unmeasurable, declining readership
  • Radio/TV: Prohibitively expensive for small budgets

Meanwhile, rent increases, inflation, and post-pandemic recovery have squeezed profit margins tighter than ever. Small businesses need advertising solutions that work – and work affordably.

Case Study: Mango Smoothie Bar

Business Profile

  • Location: Kazimierz District, Kraków
  • Type: Healthy smoothie and juice bar
  • Target: Health-conscious locals and tourists
  • Previous advertising: Google Ads, Instagram

Before QRKey: Struggling with Digital Advertising

Mango Smoothie Bar was spending 1,800 PLN monthly on Google Ads and Facebook advertising. Despite their prime location and quality products, they were seeing:

1.3%
Conversion rate
47 PLN
Cost per customer
38
New customers/month

After QRKey: Breakthrough Results

Within 3 months of joining QRKey's pilot program, Mango Smoothie Bar saw dramatic improvements:

5.7%
Conversion rate
18 PLN
Cost per customer
127
New customers/month

"QRKey changed everything for us. We went from struggling to get 40 new customers a month to having 120+ people discover us through taxi rides. The best part? They're already in our neighborhood when they see our offer."

— Anna Kowalczyk, Owner, Mango Smoothie Bar

Why QRKey Works for Small Businesses

The success isn't accidental. QRKey addresses the fundamental problems with traditional advertising:

Location-Based Targeting

Passengers see offers for businesses near their destination. No wasted impressions on people across the city.

Captive Audience

Taxi passengers have 11 minutes of undivided attention. They're not scrolling past your ad in a social media feed.

Immediate Action

Passengers can claim offers and redeem them within minutes. No "I'll remember this later" – they act now.

Pay-Per-Result

You only pay when someone actually visits your business. No paying for clicks that don't convert.

More Success Stories

Bella Vista Pizzeria

Family-owned Italian restaurant in Podgórze district. Previous Google Ads budget: 2,200 PLN/month.

Before: 52 new customers/month
After: 156 new customers/month
Improvement: 200% increase

Zen Wellness Spa

Boutique spa near Wawel Castle. Struggled with expensive Facebook ads targeting tourists.

Before: 23 new clients/month
After: 89 new clients/month
Improvement: 287% increase

The Bigger Picture: Leveling the Playing Field

QRKey isn't just about better advertising results – it's about giving small businesses the tools to compete with big chains. When a local restaurant can reach customers as effectively as McDonald's, when a boutique spa can attract clients as efficiently as a corporate wellness center, the entire business landscape changes.

This is what we've built with QRKey: a platform where small businesses don't just survive – they thrive.

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